MARKET ANALYSIS OF HEALTH CLINIC X PONTIANAK
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Published:
Aug 28, 2023
Keywords:
Top of Mind, Value, Awareness, Brand Position
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Abstract
Health clinics as first-level health facilities play an important role in health services. The image of the clinic is very influential in the community who will use the services in the clinic. This survey aimed to determine and analyze the image of Clinic X by community in Pontianak used guided-questionnaires related to top of mind, value, awareness, and brand position with convenience sampling method. The survey was conducted during August 2021 in the car-free day area of Ahmad Yani street Pontianak and Kapuas Square Garden Pontianak. A total of 147 respondents took part in the survey. Clinic X occupies top position in top-of-mind clinics in Pontianak City; The value of Clinic X is a friendly and fair service provider; most respondents are aware of the existence of Clinic X; and the main brand position of Klinik X is the 24-hour Clinic at an affordable cost
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References
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Asamrew, N., Endris, A. A., & Tadesse, M. (2020). Level of Patient Satisfaction with Inpatient Services and Its Determinants: A Study of a Specialized Hospital in Ethiopia. Journal of Environmental and Public Health, 2020, 1–12. https://doi.org/10.1155/2020/2473469
Badruddin, H. R., Ilyas, J., & Sulistiadi, W. (2022). Strategi Branding dalam Pemasaran di Rumah Sakit. Jurnal Kesehatan Masyarakat, 10(2), 229–232. https://doi.org/10.14710 /jkm.v10i2.32774
Daaleman, T. P., & Mueller, J. (2004). Chatting Behavior and Patient Satisfaction in the Outpatient Encounter. Journal of the National Medical Association, 96(5), 666–670.
Dewi, N. N. D. S., Prihandhani, I. S., & Pradiptha, I. D. G. A. F. (2020). Hubungan Mutu Pelayanan Kesehatan dengan Kepuasan Pasien Tanggungan BPJS di Klinik Bhayangkara Polda Bali. Jurnal Medika Karya Ilmiah Kesehatan, 5(2), 1–7. https://doi.org/10.35728 /jmkik.v5i2.104
Goodrich, G. W., & Lazenby, J. M. (2023). Elements of patient Satisfaction: An Integrative Review. Nursing Open, 10, 1258–1269. https://doi.org/10.1002/nop 2.1437
Gunawan, Y. I., & Saragih, M. (2019). Pengaruh Kualitas Pelayanan Medis dan Inovasi Layanan Administrasi Terhadap Kepuasan Pasien. Jurnal Manajemen Kewirausahaan, 16(1), 33–42. https://doi.org/10.33370/jmk.v16i1.301
Hooker, R. S., Moloney-Johns, A. J., & McFarland, M. M. (2019). Patient Satisfaction with Physician Assistant/associate Care: An International Scoping Review. Human Resources for Health, 17(104), 1–11. https://doi.org /10.1186/s12960-019-0428-7
Kavalniene, R., Deksnyte, A., Kasiulevičius, V., Šapoka, V., Aranauskas, R., & Aranauskas, L. (2018). Patient Satisfaction with Primary Healthcare Services: Are There Any Links with Patients’ Symptoms of Anxiety and Depression? BMC Family Practice, 19(90), 1–9. https://doi.org/ 10.1186/s12875-018-0780-z
Melki, S., Ben Hassine, D., Chebil, D., Nouira, S., Zanina, Y., & Abdelaziz, A. Ben. (2022). Perception of Tunisian Public Health Practitioners on the Role of Primary Health Care during the COVID-19 Pandemic. International Journal of Environmental Research and Public Health, 19(11118), 1–9. https://doi.org/10.3390/ijerph191711118
Melo, L. C., Lima, F. R., Bracarense, C. F., Ferreira, J. F. M. F., Ruiz, M. T., Parreira, B. D. M., & Goulart, B. F. (2022). Inter-professional Relationships in the Family Health Strategy: Perception of Health Management. Revista Brasileira de Enfermagem, 75(3), 1–8. https:// doi.org/10.1590/0034-7167-2021-0636
Oktaningtyas, D. S. (2022). Analisis Kepuasan Pasien Terhadap Pelayanan Kesehatan pada Klinik HC Pedurungan. Jurnal Visi Manajemen, 8(3), 149–158. https: //doi.org/10.56910/jvm.v8i3.228
Pae, C.-U. (2014). Patient Preference and Satisfaction in Decision-making Process. Journal of Korean Medical Science, 29(7), 1030–1031. https://doi.org/10.3346 /jkms .2014.29.7.1030
Palmer, J., Soucier, M., & Deeds, J. (2019). An Innovative Warming Strategy to Increase Patient Satisfaction. Nursing, july, 49–53. www.Nursing2019.com
Polinski, J. M., Barker, T., Gagliano, N., Sussman, A., Brennan, T. A., & Shrank, W. H. (2016). Patients’ Satisfaction with and Preference for Telehealth Visits. Journal of General Internal Medicine, 31(3), 269–275. https://doi.org/10.1007/ s11606-015-3489-x
Riebling, N. B., Norouzzadeh, S., Reeder, G., Mouradian, C., Hillier, A., Cowan, R., & Doerfler, M. (2019). Quantifying Patient Satisfaction with Process Metrics Using a Weighted Bundle Approach. BMJ Open Quality, 8(1), 1–8. https://doi.org/10.1136 /bmj oq-2018-000458
Rina, N. A., Wahyudi, F., & Margawati, A. (2017). Perbedaan Tingkat Kepuasan Pasien BPJS terhadap Mutu Pelayanan Kesehatan di Praktek Dokter Mandiri dan Klinik Swasta (Studi Kasus Kecamatan Tembalang Semarang). Jurnal Kedokteran Diponegoro, 6(2), 930–939. https://doi.org/10.14710 /dmj.v6i2.18603
Rodríguez-Eguizabal, E., Oliván-Blázquez, B., Coronado-Vázquez, V., Sánchez-Calavera, M. a. A., Gil-de-Goméz, M. a. J., Lafita-Mainz, S., Garcia-Roy, Á., & Magallón-Botaya, R. (2021). Perception of the Primary Health Care Response Capacity by Patients with and without Mental Health pPoblems, and Health Professionals: Qualitative Study. BMC Health Services Research, 21(285), 1–12. https://doi.org/10.1186/s12913-021-06205-w
Shan, B., Liu, X., Gu, A., & Zhao, R. (2022). The Effect of Occupational Health Risk Perception on Job Satisfaction. International Journal of Environmental Research and Public Health, 19(2111), 1–14. https://doi.org/10.3390/ijerph19042111
Shan, W., Xiu, C., & Meng, Y. (2022). How to Design Greenway on Urban Land Utilization: Linking Place Preference, Perceived Health Benefit, and Environmental Perception. International Journal of Environmental Research and Public Health, 19(13640), 1–20. https://doi.org/10.3390/ijerph192013640
Sultan, M. (2022). Alasan Pentingnya Kehadiran Tenaga Pembimbing Kesehatan Kerja di Puskesmas. Jurnal Borneo Akcaya, 8(2), 97–111. https://doi.org/10.51266/ borneoakcaya.v8i2.239
Wicaksono, A., & Nurfianti, A. (2021). Increasing COVID-19 Prevention and Control. Gorontalo Journal of Public Health, 4(2), 112–117. https://doi.org/10.32662/gjph.v4i2.1507
Woo, S., & Choi, M. (2021). Medical Service Quality, Patient Satisfaction and Intent to Revisit: Case Study of Public Hub Hospitals in the Republic of Korea. PLoS ONE, 16(6), 1–14. https://doi.org/10.1371/journal.pone.0252241